Market Research with Google
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This is doctor Michael Haley from www.seowebmeeting.com. we are doing a little market research. This video is paired up with one in which we used Market Samurai. That helped me determine which terms I might use for a web page.
I just did a search for tools. Notice that there are six hundred seventy one million web pages with the word tools on it. That’s probably not a good term to try to get a number one listing on. But if we did “Bosch” tools and search, you see that results one to ten out of about twelve million eight hundred thousand web pages are out there that mentioned both terms of Bosch and tools on it. Still not a market I want to try to compete in. If I put the term cordless in here, Bosch cordless tools, search, notice there are one million seven hundred and fifty thousand web pages that mentioned all three terms but not necessarily in the same order. For instance, that listing on top there you see the word Bosch, cordless, and tools in the description. You see the words Bosch and tools in the domain name. And you see Bosch in the title of the page.
Let’s drill down a little further and do a phrase match for “Bosch cordless tools”. I put quotation marks at the beginning. You can put it just at the beginning or around it and it gives you the same thing. We have results one to ten out of about eleven thousand three hundred. So we have drilled down and found a key word phrase Bosch cordless tools where only eleven thousand three hundred pages have that exact phrase. This might be a market that we can compete in. I say might because we still want to look at the SEO competition module to thoroughly evaluate the top ten competing web pages. That will be, That will be looking at the entire front page here, and analyzing these results in more detail.
If we look at the number one, we see Bosch cordless tools as the title, we see Bosch cordless tools in the description, and in the domaine name we see the word tools. But in the URL, Bosch cordless tools… slash… Bosch-Cordless-tools. So two times we have Bosch cordless tools in the URL, So that first one looks pretty aggressive going after this Bosch cordless tools key word phrase. But again, only eleven thousand three hundred total. To summarize the word tools represents a mega market. Bosch tools is a market within that mega market. Bosch cordless tools is more of a nitch market within the Bosch tools market. And from the Market Samurai key word research, you’ll see that video, or you have already watched it, you will remember, that we came up with four key word phrases: Bosch cordless drills, Bosch cordless screwdrivers, Bosch batteries, and Bosch battery chargers. These would be good key word phrases or categories for my web site targeting bosch cordless tools if I chose to compete in that market. Again I would want to look at the SEO competition module in Market Samurai to determine whether or not that is an attainable goal – competing with those top ten results and possibly even getting a front page number one listing.
That’s it for this video. I’ll see you on the next one.
