Video Transcription for Keyword Research
Hi. This is doctor Michael haley with www.seowebmeeting.com. And welcome to the free online course, building your WordPress blogsite from scratch. Today we are going to do key word research; because you can’t build a web site if you don’t know who your visitors are going to be… what key words you are going to target. And to do that, we’re going to use this program called Market Samuria. Click on this link. And you will fill out your name and your email address and they will send you a link to download the program. The part that we are going to use of the program is going to remain free after your trial version ends and they will not turn it off, so it is a key program to download.
The link that you use to get to this page, this one right here on my site www.seowebmeeting.com is an affiliate link. That means that if someday you wanna unlock the other features and purchase the program, they will send me a commission. So I do appreciate if you use my download link just in case someday you want it. That would be a nice “thank you” to me for introducing you to an incredible tool and providing this free online course. But fill it out, and for now, “yes”, send my free stuff. Check your email and use the download link. I will close this now, and, I don’t need my web page here anymore so I will close it. And, once you install Market Samurai and open it, it will look something like this; only it won’t have these projects already here.
Let’s do a new project to show how I would do this from scratch. I am building a web site about chiropractic, or I am a chiropractor I will use the key word chiropractor and start with this. I’m gonna tab down and it automatically populates the title and I’m going to search in english. Uhh, not “all countries and territories”, I’m interested in the united states. You know we use certain words here that might be different from words used in a different country and it’s telling you to choose an appropriate language, so I’ll just to make sure that I click on it so it knows that that’s what I indeed want. And do not include adult content. Create.
These are the various modules in Market Samurai. This is one of my favorite ones to start a web site. This is one that I use to track my results as I’m building my web site and maintaining it. And this is one that I use to you see what the competition is doing; why they might be ahead of me or how far ahead of them I am. We’re going to use key word research today. Based on my word chiropractor I’m going to generate key words. The program asked me to fill out a captcha. “dijdvtzn”… See if I got it right. and you see that Market Samurai has returned a list of two hundred active words.
I will now analyze those words. And Market Samurai returns some information about those words. I can go ahead and check all of these boxes and get more details. I wouldn’t want to do it on all two hundred words. That will tie up up the Google search engine for some time and they might get a little angry at me and ban my IP address for fifteen minutes or so if I choose to do too many requests at once. There are tools that we can use that filter these results down and eliminate the less important ones, but I’m gonna work with just the information I have here for now. I’m not going to worry about these details and we’ll show you what they do in a later video.
But for now, let me click on “searches”. And what that does is, order my results, the potential key words, by the number of searches per day. For the term “chiropractor”, it seems like we have about five thousand four hundred and twenty-five searches for day. “Chiropractic”, four thousand four hundred and thirty eight searches per day. If I had the number one web page, or, web site, for “chiropractor”, I would expect to get about two thousand two hundred and seventy eight visitors to my web site or web page per day. That’s what that is, that SEOT is the traffic value; potential daily clicks that a number one ranked site for this key term could potentially achieve.
But I am actually not after chiropractor or chiropractic. Because that is a little too broad for me since that is a service that I provide. I’m not trying to compete with my service on an international level or not a country-wide level. I am interested in a local level so I will add to my key words that terms “Pompano Beach” which is my city name, and I’ll also include my zip code and maybe even some surrounding zip codes.
But what I wanted to get from this is that the term chiropractor, chiropractic, chiropractors is also a good term to target. Chiropractic clinic: Seven hundred and thirty nationwide hits per day. That might be a good one for me to focus on as well. “chiro” mmmm maybe some people abbreviate it. I don’t know if those are people looking for a chiropractor. I’m not sure what and MCTI money is. “Chiropractors in”… Maybe that’s in a city location etcetra. “chiropractic treatment”. “chiropracter”, A hundred seventy eight people mis-spell it per day, so I could potentially pick up some visitors by including some mis-spellings. “Osteopath chiropractor”, “a chiropractor”. “MCTI money chiropractic”, I don’t know what that is. “chiropractic adjustment, “chiropractic association, British chiropractic, chiropractice, chiropractic UK, chiropractic clinics”. I will continue to scroll down and you get the idea.
So from this key word research “chiropracters” it looks like thirty three people spell it that way a day which is wrong. Chiropractic care. I can go through this list and get an idea for what good search terms are. The ones I want to focus on are chiropractor, chiropractic, chiropractors, and chiropractic clinic; with the words “Pompano Beach” after. So, those will be key words for my web site.
If I wanted to get more details on this term chiropractor, I want to just give you a quick idea how I would do that. The traffic value: let’s say that I wanted to get rid of all the terms that have less than say eighty searches per day. Let me refresh my filters, and notice now I only have eight words in my list. Not eighty searches, but eighty visitors. So the searches would be more than that, but the number-one site would be likely to get at least eighty visitors to the site.
A phrase to broad ratio… you don’t really need to know what that means, but you can just say fifteen percent and refresh your filters, and that might get rid of a couple more. I’m already down to six, uhh I have no reason to filter down any further so with that let me analyze my key words more and fill in the competition module.
Now, here we see some problems. Although the term chiropractor has five thousand searches per day, there are over five million competing web pages. It will be very difficult to get a number one page with over five million competing pages. I will have to make it a longer key word phrase like “chiropractor pompano beach” “chiropractor Miami Florida” “chiropractor-whereever your service is, wherever” “Plumber Fort Lauderdale”, “Plumber New York”. You get the idea. So that’s how we use this information to get more details and see, “can we compete on that level?”.
That’s it for now. I’ll see you on the next video.
