Video Trascription of “Keyword Research with Market Samurai”
This is doctor Michael Haley with www.seowebmeeting.com. We are doing market research today using this program Market Samurai. If you haven’t got a copy click right here and go get it.
I’m going to create a new project. Keyword: I’m choosing to start a business that sells Bosch tools. Let me create that and see if there’s any potential business in it. I’m going to generate some key words around Bosch tools. Enter the captcha, submit, and it’s getting Google synonym data around the possible key word Bosch tools. The term Bosch is to big. Bosch sells appliances, all kinds of. Let me analyze these key words. They sell washers, dryers, dishwashers, tools, small kitchen appliances, Bosch is huge.
I am going to get rid of some of these. I have two hundred key words. I want ones with traffic so let me make sure I get a hundred and visitors per day. I’m down to fifty eight. Phrase to broad, I can make sure that I have words more relative to Bosch tools by putting in a phrase to broad of fifteen percent. I’ll refresh my filters and I’m down to forty six. I’ve tried lower numbers. I’ve tried higher numbers. Higher numbers filter out too many. Lower numbers leave junk in your results. Fifteen percent seems to work pretty good.
Based on the forty six,I try to get under fifty before I get my SEO competition, so let me go and analyze key words to get the SEO competition. The SEO traffic of a hundred, that means that Bosch tools if I had the number one web site for that phrase I could expect about a hundred visitors per day. That’s why I put that. I want a hundred visitors per day to my web site.
SEO competition – this tells me how many people are competing for that phrase; how many web pages mention that phrase. You can see tools has got over six hundred seventy eight million web pages mentioning tools. Let me get rid of some of the pages that have too big of numbers here. I don’t want to compete with that big. Let me go sites that have less than fifty thousand competitors. I’ll refresh my filters and now I’m down to twenty one potential key words.
Let me scroll through and look at them. I’m gonna arrange them by the number of searches. Bosch tools on top – a hundred thirty four thousand pages mentioning that. The reason it’s still up here even though it’s above fifty-thousand is because that was my main key word and it shows me what I, what I have to compare to. Bosch battery: lots of searches – low competition. Bosch cordless drill, Bosch eighteen volt, Bosch table saw. The first three have to do with this cordless battery type of tool theme. I like that. I might go do a new theme key word like Bosch cordless tools or something like that. Bosch batteries, Bosch drills, Bosch sanders, Bosch grinders; Lots of searches, lower competition. Bosch grinder, Bosch thirty six volt, Bosch charger, jigsaw, cordless screwdriver, cordless tools, Bosch cordless tools, Three hundred ninety eight, OK so I’m liking this Bosch cordless tools thing. I like cordless tools. I don’t like to work with the a wire, so, let me click on this key right here and start a new theme key word around Bosch cordless tools.
You see it up here. I’ll click on that top tab and do the new key word research based on Bosch cordless tools. Let me generate new key words and start the process over. this is a longer tail key word phrase. Bosch tools was too big. Bosch cordless tools the competition was under fifty thousand competing web pages. Now that I’ve generated new key words around Bosch cordless tools, I click on the analyze button, and it should be getting information for me I’m not sure if it clicked, no, it did get it, Okay.
Now let’s go through the process again. I want hundred visitors per day. I’ll refresh my filters, and I’m down to one hundred twenty three. Phrase to broad is more important now because I have three words in the phrase. So we would put fifteen percent, refresh my filters, and I’m down to a hundred. that’s too many to go bother Google for all of this data I believe. I don’t want Google to ban my IP address. Let me look at some of the these. Let me arrange them by the number of searches. Tools, cordless drill, you know, these ones here are missing the word Bosch. Let me, I wonder how many are missing the word Bosch. Let me modify my key words because my theme is bosch, so I’m gonna use the positive key word: B O S C H and let me update.
Look, I’m down to twenty now. Let me analyze those key words. I’m kind of starting over here. And, traffic value of a hundred. Phrase to broad of fifteen percent. Competition value, oops, I have to analyze my keywords before I can do that. to get that data. I only have twenty keywords now. all right now, let me get rid of everything that, that has, more than fifty thousand competitors. refresh my filters, I’m down to twelve.
I like this. Bosch cordless tools – good theme key word. Bosch battery, Bosch cordless drills, Bosch batteries, Bosch table saw doesn’t seem to fit that cordless theme. I’ll get rid of that one. Bosch drills doesn’t fit the cordless. Bosch impact driver doesn’t say anything about cordless. Bosch chargers, there, Bosch circular saw is not, Cordless screwdrivers, cordless tools, twenty four volt battery, Bosch cordless drills, alright, now I have eight theme categories.
The Bosch cordless tools would be my main theme, my main web site theme. If I can get Bosch cordless tools dot com, that would be a pretty good site to capture some of these visitors. And, my categories can be batteries, and and cordless tools, cordless drills, cordless screw drivers, you get the idea. These terms here are going to support my main theme key word of Bosch cordless tools. Imagine a web site with this written across the top and then links, and some of these words were the links. They’re all good words because they get lots of searches- lots of potential visitors to my sight. They are relative, and the competition – I’ll put them in the order, lowest to highest. The competition is something that I can get a hold of.
So I can beat a lot of these out. there’s only four thousand pages, five thousand competitive competing pages with that phrase. I shouldn’t have too much of a problem. I’ll look at the competition a little bit more in detail on another video. But for now, things are looking pretty good. You see I went from a big word like Bosch to Bosch tools, to Bosch cordless tools? Getting longer tail key words so that I can be more effective in competing in the market. going for a longer tail key word makes it easier to compete in the marketplace.
Alright. That is it for this video. see you on the next one.
