Creating Backlinks

After you start this video, be sure to change the “360p” to a higher resolution like “HD” and then watch full screen!

Before you watch this next video, click the “Market Samurai” image on the top right, download and install your free trial version – We will use it in this video. Don’t worry, after your free trial, you only lose some of the functions! The keyword research module remains free! Also, after you start this video, be sure to change the “360p” to a higher resolution like “HD” and then watch full screen so you can see what I am doing!

Backlinks are links from other websites to yours. If all other things were equal (but they never are), the website with more backlinks gets better rankings.

But not all backlinks are created equally. A few significant things to consider when soliciting backlinks include:
The page rank of the website linking to yours
The relativity of the website linking to yours
The anchor text used in creating the link
The type of domain extension linking to your site

Page Rank

There are various ways to determine a sites page rank. Some other time I’ll cover chasing the competitions backlinks by page rank. But without getting into too much detail here, sites with higher page ranks are usually sites that have been established for a long time, have lots of quality content, have lots of backlinks to their sites, and have lots of visitors to their site.

Relativity

Regarding relativity, if you are a chiropractor, links from other chiropractors or chiropractic organizations would benefit you most.  Having backlinks from sites about pine wood derby cars linking to yours wouldn’t harm you and in fact would benefit you; but it probably wouldn’t be as effective as the more relevant backlinks from chiropractic related websites.

Anchor Text

Anchor text refers to the actual text on the page that is linked to your website.  For my business, I am primarily interested in the search terms “chiropractor pompano beach” which is my key search term and the city I am in.  So a link to my site that reads “chiropractor pompano beach” (like the one you just read) is the preferred anchor text.  In the preceeding link, I also used relative “flyover” text also know as “mouseover” text. This may also have SEO benefit. Go ahead, mouse over it to try it!

Domain Extension (.com, .edu, .gov)

The type of domain linking to your site can also have impact on your rankings.  Search engines may prefer links from .edu’s and .gov’s over .com’s, .net’s, and .org’s (and many others).  It would make sense that government organizations and educational institutions only link to quality sites. So their links must be more valuable. As a side note, if you are trying to rank high in the UK, .UK extensions will probably be more valuable than .com’s. If in Australia, .au. You get the idea.

Creating Backlinks by Tying It All Together

One easy way to build backlinks is by commenting on other peoples blogs. You should find blog sites relative to your website.  Blog pages that allow comments with backlinks will have the text fields for you to complete including “Name”, “Mail” or “email”, and web site” or “URL”. Somewhere on the page, they probably also say “blog”, “wordpress”, or some other blog related name. So a google search for such sites would include those words.  As an example, I might do a google search for “chiropractic name mail url wordpress”, without the quotes of course. If I wanted to only find .gov’s or .edu’s, I might also include the domain extension delineation “site:*.edu” or “site:*.gov” in my search.

When you complete the “name” field of the comment section, you might want to use an “anchor text” name. I often use the name “chiropractor”. This will become the text that links to my website. If other comments on the page do not use anchor text names, it is possible that the moderator is only keeping real names. My rule is, if other people are doing it on the page, then it is OK. If I don’t see it in other comments, the moderator might be deleting comments that are using intentional anchor text names.

Once you find a blog that you want to comment on, make sure you add to the page you are commenting on. Most comments are “moderated”. That is, before the comment sticks, the moderator will receive an email notifying them of your comment. They can review your comment and choose to accept or delete the comment. Non relevant and insulting comments will likely be deleted.