Internet Marketing Strategies » Backlinks

Chasing the Competition’s Backlinks

admin — Fri, 08 Apr 2011 02:08:16 +0000

Today we dig deeper into the SEO competition module of Market Samurai to dig up potential backlins. When other sites link to yours, it is an indication to the search engines that your site is one of authority. But everyone knows that initially backlinks don’t come automatically unless you really have something phenomenal that everyone wants to blog about. So it is usually up to the site promoter to be engaged in the process of building backlinks… by being active in the relative market place. This might mean blogging, submitting site information to directories, writing articles and press releases, guest blogging, commenting on other relative blogs, participating in forums, submitting RSS feeds, tweeting, posting to facebook, exchanging links with friends and business associates and the like… and the list goes on. Sometimes it is difficult to find quality sources to get links from. This video discusses finding potential backlinks by looking at the competitions backlinks. Often times you can get links from the same sources they did. But as you’ll learn in this video lesson, you can choose to spend your time chasing the quality backlinks by looking at their pagerank.

Watch the video directly on YouTube.

Recommended Resources: Market Samurai

Please add your questions and comments below. And if you are finding these free online wordpress tutorials to be helpful, please share them with a friend.

Google Alerts for Backlinks

admin — Sat, 26 Mar 2011 16:44:51 +0000

Google alerts has many uses. I’ve used it to monitor the web concerning my name and company. I’ve also used it to keep an eye on the competition. My Google Alerts subscriptions can keep me well informed and help me maintain my market leadership position in the niche’s in which I am engaged. I can do all of these things and be engaged in the web 2.0 world in which we live in with the help of Google Alerts. In this video, you will see how I use Google Alerts to do these things AND at the same time create more backlinks to my website. Doing this increases the respect that Google has for my website and also creates direct traffic when people click the links that I create using this technique.

To see the video directly on YouTube, Click Here.

As always, don’t forget to add to the conversation.

Comments and Backlinks

admin — Wed, 23 Feb 2011 16:52:29 +0000

In this lesson, we will begin the promotional phase of your new website. And this website provides the platform for accomplishing this task. That is, I will explain and demonstrate creating a backlink by using the comment form on the bottom.

Watch the video on YouTube.

So, if you watched the video, you know exactly what to do. So, look at the bottom of the page and tell me what you think.

Backlinks

admin — Fri, 16 Jul 2010 00:43:04 +0000

There is no sense having a website if you don’t have traffic to your site. The primary goal of commercial websites is to provide valuable information to visitors that will eventually lead to an increase in business. But if there is no traffic to the website, having one is pointless. Having lots of backlinks is one of the best ways to increase traffic to a website.

A backlink is when there is a link on someone elses website to yours. Backlinks increase your traffic in two ways:
1. People visiting other peoples websites can click through and visit your site.
2. Search engines count and rate the links pointing to your site and give ranking preference to the sites with the better backlinks. This makes your site more likely to be found by the search engines.

Not all backlinks are equal. While we don’t know how the different search engines rate backlinks, we know the things that they are likely to give authority to. Here are a few:
1. relativity – backlinks from pages relative to your web page are better than links from non-relative sites.
2. pagerank (PR)- backlinks from sites with high page rank, that is, websites that the search engines already see as quality sites, is better than from low ranking sites. Page Ranks are from 0 to 10. Google is a 10. most sites are zero’s.
3. sponsored TLD’s – backlinks from sponsored Top Level Domains (TLD’s) like .edu and .gov probably carry more authority than backlinks from same ranking .com’s.
4. Anchor Text – Anchor text refers to the words on the page that make up the link. Anchor text with keywords in it is better than non-relative anchor text.

So an attorney with a backlink from the front page of harvard.edu (PR using the word “attorney” for the anchor text to their site would have one heck of a backlink. It would be far better to have that one single backlink than a hundred irrelevant zero PR .com backlinks.

There is plenty of debate over whether or not search engines give credit for no-follow links. No-follow links have code behind the scenes that tells the search engines to not follow the link… such as for indexing purposes. Chances are the search engines give some credit for no-follow links. Afterall, it is clear that they keep count of them. But search engines don’t reveal their algorythems because knowing them would help professional search engine experts promote pages that might not deserve a high ranking.

Backlink Strategies

admin — Tue, 08 Jun 2010 22:51:22 +0000

The following summary is a backlink strategy taken from “Guru Bob” from 30DC. He talks about a backlink building strategy in a video series. I am just providing the summary.
I. Video 1 Summary:

LINKS FOR INDEXING

At first, creating backlinks is simply for the sake of getting your new website indexed, that is, found by Google and other search engines. To do this, manually submit the site to:

Stubleupon
Digg
Mixx
Propeller.com
Submit your RSS to the aggregators
Use Traffic Bug

LEVERAGED LINK BUILDING

The purpose of this is two get a few hundred low PR links from directories, blog networks, or article networks.

Submit your site to directories
Write a spun article and submit to blog networks
Write a spun article and submit to article networks
Use automated services like articlemarketingautomation.com and uniquarticlewizard.com (AMA and UWA)
There are paid directory submissions services available on the internet.

II. Video II Summary

Manual Link Building

Target sites with PR > 0
Look for Blogs, forums and Web 2.0 pages where you can comment or post and include a link.
Prioritise to sites that allow follow links but don’t stop from commenting on sites with no follow links
Analyse link network of your competition to find candidate sites to get links.
Use Market Samurai promotion module